As the owner of a commercial cleaning company, you have a lot on your plate.
Between sourcing cleaning supplies, crafting schedules, and managing finances, it often seems like there just aren’t enough hours in a day. As a result, you may not be investing as much time as you need to in jazzing up your website or social media profile.
But to attract more customers, learning how to promote your brand online isn’t just a luxury—it’s a necessity. Here are four quick and cost-effective tips that allow you to rise above the competition and boost your bottom line.
Build an Optimized Website
There’s more to building a website than just layout and content. Additionally, the page must be optimized on various fronts. It must be user-friendly, encourage conversions, and appear high on Google’s rankings. Essentially, it must act as a salesperson, a customer service rep, and a marketing brochure all rolled into one.
To achieve this lofty goal, ensure your website:
- Highlights special offers and deals
- Encourages users to book inspections or appointments
- Offers a detailed description of services and their benefits
- Informs customers about the costs of services
- Includes relevant keywords to appear higher on search rankings
- Is visually appealing and error-free to add credibility
Now, this may sound like a lot of work. But each step is easy to implement provided you know where to look. A simple Google search, for instance, can reveal over 50 relevant keywords that you can sprinkle in your copy. Meanwhile, website builders let you create a new landing page outlining the benefits and features of a service in as little as a day.
Maintaining an Informative Blog
Hosting a blog is another effective way to increase your website’s search engine ranking, show off your expertise, and attract more customers.
On this blog, you could offer tips to clean spaces more effectively, outline the health risks of improper cleaning schedules, or simply share case studies of how you’ve helped clients in the past. And it doesn’t stop there. As a professional, you probably have a lot more insights and experiences that customers will find valuable.
When you optimize the content of this blog for local searches, the results can be dramatic. One study found that businesses with blogs generated nearly 70% more leads.
Promote Services on Social Media
It’s 2024. Can you really afford to ignore social media?
More than half the world uses at least one of these platforms. Hence, you have an immense opportunity to reach huge audiences. But, to make the most of your social media efforts, you may want to take a more targeted approach.
The first step to doing this involves analyzing your intended audience.
Find out which platforms your customers use, what kind of content they consume, and which communities and groups they’re a part of. Then, use this information to create and share content that’s engaging, visually appealing, and urges conversions.
Some ideas for content you can share across platforms include:
- High-quality before and after images
- Tips and techniques for dealing with stubborn stains and dirt
- Special deals or offers for seasonal cleaning services
- A look behind the scenes
- Your brand story and unique selling proposition
Social media is also an effective platform to connect with customers and seek feedback. Consider experimenting with quizzes, polls, interactive posts, and user-generated content to drive engagement.
For design inspiration, check out this massive library of cleaning services flyer templates.
Send Targeted Emails
Over the last few years, email marketing has made a comeback, largely due to its promise of big returns with very little investment.
To make the most of this promotional channel, you need to first gather email addresses. Many businesses achieve this by asking previous customers to share their information, or collecting email addresses through website forms.
Once a list has been created, it’s crucial that you segment emails further into first-time customers, high-value customers, potential big spenders, and more. This will allow you to tailor and time your communications more effectively.
Some businesses also invest in software that sends automatic reminders to past clients. You can let them know when it’s time for another cleaning or share trial deals with new customers.
To ensure your emails are effective, craft engaging subject lines, grab attention in as few sentences as possible, and experiment with various visually engaging layouts.
Leverage Testimonials and Positive Reviews
Word-of-mouth referrals are still a major marketing tactic boasting incredible conversion rates. Online, this social proof takes the form of reviews and testimonials.
When an undecided user arrives on your website or social media profile, a positive testimonial can tip the scales in your favor and prove to potential clients that you can be trusted to do a good job. To receive more reviews, encourage customers to leave them across various platforms like Yelp or Google.
On the other hand, if you already have a good amount of testimonials to work with, select a few of the best and create stunning posters to show them off to the world. These flyers can be uploaded on your website, your business listing pages, and shared as individual content on social media.
You can create these flyers with PosterMyWall. This tool allows commercial cleaning companies with very little design experience—and tight budgets—to create engaging content in just a few clicks. On it, you’ll find over a million easy-to-customize templates to suit a wide range of promotional and marketing requirements.